Context
JustMoney, a top South African personal finance platform, sought an engaging way to help users understand and improve their credit score.
My role
Led UX and UI design as part of the digital product team
Co-ordinated content with the writing team
Impact
Clarified interaction patterns and streamlined content organization and visualization.
Back to Portfolio
01 / DISCOVERY
The product owner envisioned 9 tiles (reflecting credit score factors) leading to a “stories” page, but we faced challenges presenting the deeper insights (involving long-format text) without overwhelming users or cluttering the experience.
02 / IDEATION
These elements that form the basis for the design were developed iteratively with stakeholder input:
03 / SOLUTION
04 / KEY TAKEAWAYS
Von Restorff effect
Highlighting the key insight among nine helps users quickly spot what needs improvement and makes it the most memorable takeaway.
Goal-gradient effect
Progress visualization summarizes credit insights and motivates users to improve their score.
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